Law of Contract (case study) Case Study Example | Topics and Well Written Essays - 1250 words

Law of Contract ( ) - Case Study Example ess was examined in the Heron II. This casenote explains the judgments in the Heron II, paying particular attention to the division of opinion among the Law Lords in relations to the degree of probability required in the test of remoteness. The second limb of Hadley requires the court to consider the degree of probability necessary to attract liability. Indeed, the degree of probability was considered in the Heron II and it was on this point (i.e., the degree of likelihood of an event which had to be contemplated by the parties at the time of contract) that the Law Lords' opinion differ.8 Lord Reid argued that although the shipowner was not aware that the charterer wanted to sell the sugar promptly on arrival, he knew that there was a sugar market at Basrah. Thus, if he had thought about the matter, he must have realised that it was not unlikely that the charterer wanted to sell the sugar. ... He must have also known that in an ordinary market the price of sugar fluctuates daily, meaning that if the cargo arrived late, it would affect the price which the charterer could obtain for his goods. Therefore, the question for decision was whether a plaintiff could obtain damages for loss of a kind, which the defendant ought to have known was not unlikely to result from a breach of contract.9 To answer this question, Lord Reid went through the reasoning of Alderson B's in Hadley. He interpreted Alderson B's judgment to draw a distinction between results of a breach which were likely because they would happen in the great majority of cases, and results which were unlikely because they would only happen in a small minority of cases. A defendant would be liable in the former case since the result should reasonably be regarded as having been in the contemplation of the parties.10 Applying Alderson B's distinction, he decided that a party in breach was liable for any loss arising from a result which was contemplated as "not unlikely".11 Applying the first limb of Hadley, Lord Morris considered if the loss suffered by the charterers could reasonably be said to arise naturally from the appellant's breach. He found that although the appellant did not know of the charterers' precise plan, the appellant had instruction "to proceed at all convenient speed to its destination".12 Hence, at the very least, the appellant should have contemplated that if the vessel was late, the charterers might suffer some financial loss.13 In other words, the appellant need not know that a loss to the charterers was certain or inevitable to be liable. He need only know of a possibility of loss.14 Lord Hodson also probed into the meaning of

Strategic finance essay with word counts no less than 1500

Strategic finance with word counts no less than 1500 - Essay Example Like any other capital budgeting model, CAPM has its own weaknesses and strengths. In order to improve its usefulness, the standard capital asset pricing model has undergone various developments and modifications in the recent past. Since its conception about four decades ago, the Capital Asset Pricing Model has been used widely in applications to estimate cost of capital of firms and evaluate the performance of asset portfolios in companies. This report argues that CAPM has received such a wide support and use in the industry despite its strong assumptions because it provides powerful and reliable predictions about risk measurements and the relationship between risk and expected return. CAPM has several problems which are considered by many as the results of theoretical failures emanating from the strong assumptions of the model (Rubinstein 2006). However, they could also be caused by the difficulties of its empirical implementation. Although these problems are common, it is also understood that other models have their problems too. Therefore, the best model is the one which has proved to be successful in its application. Capital Asset Pricing Model is the model with such wide and successful application becaus e it provides powerful and reliable predictions about risk and returns of a given portfolio of assets. The Capital Assets Pricing Model (CAPM) suggests that the equilibrium rates of return of risky assets in the market have a linear relationship with the market portfolio. CAPM is used to establish a theoretical value of required rate of return of an asset in a diversified portfolio. This takes into consideration the systematic and market risks which are non-diversifiable risks (Rubinstein 2006). The model also considers the markets expected return and the theoretical risk-free assets expected return. CAPM draws from the portfolio theory developed by Harry Markowitz (1959). The formula of calculating expected return of an asset portfolio

The role of the court Essay Example | Topics and Well Written Essays - 4000 words

The role of the court - Essay Example This is clear from Article 22/1 of this law, where it states that "the competent court may, upon the request of either party, order provisional or precautionary measures prior to commencing arbitration proceedings, or upon request by the arbitration tribunal during arbitration proceedings". In this article, rights are limited to the Arbitral Tribunal during the arbitral process without mentioning the rights of the two parties at this stage. This is confirmed by the division between these cases with the preposition "or", which in this context conveys the meaning of differentiating between the two matters. 1.1.2 Gathering Evidences Article 22/3 of the SAL 2012 states the right of the Arbitral Tribunal to request interference of the competent court or any competent agency in order to assist the tribunal during the arbitration procedure. Summoning a witness or rendering documents are examples of this in effect.1 This is also contrary to the former law, which did not contain any similar provisions. Among its provisions, the SAL 2012 does not include granting either party the right of such a request from the competent court. ... Based on the SAL 2012, it is admissible whenever arbitration is commercial for two reasons. First, the provision of Article 2 of this law states the applicability of the provisions of this law to each event of arbitration carried out in the Kingdom and international commercial arbitration held abroad. The second reason is that Article 22, which contains the stipulation of gathering evidence and issuance of Interim Measures, includes general provisions as it does not differentiate between domestic and international arbitration. This is in contrast to the Model Law, by which the Saudi legislature is inspired, states that requesting the assistance of the competent court occurs in place of arbitration.2 This confirms that the Saudi legislature intends to allow the request of this intervention if the location of arbitration is only in the Kingdom. Otherwise, it would have been mentioned as an essential point in the Model Law. Confirmation of such an assumption, and also the Saudi legislat ure intends to in respect to gathering evidence, is based on the rules of Sharia, which form a large part of the constitution of the Kingdom and should not be violated by any law.3 For any Muslim requested to testify and render a document that helps to clarify the truth, he must do so under this law.4 Otherwise, he would be condemned.5 In general, Sharia does not discriminate between the seat of arbitration and the nationality of the beneficiary.6 1.1.3 Extending The Duration of Arbitration Contrary to the former law, and even the Model Law, the SAL 2012 grants either party the right to request to extend the duration of arbitration after the expiration of the period stated in the arbitration agreement, or that which is stipulated by the law when

Strategic finance essay with word counts no less than 1500

Strategic finance with word counts no less than 1500 - Essay Example Like any other capital budgeting model, CAPM has its own weaknesses and strengths. In order to improve its usefulness, the standard capital asset pricing model has undergone various developments and modifications in the recent past. Since its conception about four decades ago, the Capital Asset Pricing Model has been used widely in applications to estimate cost of capital of firms and evaluate the performance of asset portfolios in companies. This report argues that CAPM has received such a wide support and use in the industry despite its strong assumptions because it provides powerful and reliable predictions about risk measurements and the relationship between risk and expected return. CAPM has several problems which are considered by many as the results of theoretical failures emanating from the strong assumptions of the model (Rubinstein 2006). However, they could also be caused by the difficulties of its empirical implementation. Although these problems are common, it is also understood that other models have their problems too. Therefore, the best model is the one which has proved to be successful in its application. Capital Asset Pricing Model is the model with such wide and successful application becaus e it provides powerful and reliable predictions about risk and returns of a given portfolio of assets. The Capital Assets Pricing Model (CAPM) suggests that the equilibrium rates of return of risky assets in the market have a linear relationship with the market portfolio. CAPM is used to establish a theoretical value of required rate of return of an asset in a diversified portfolio. This takes into consideration the systematic and market risks which are non-diversifiable risks (Rubinstein 2006). The model also considers the markets expected return and the theoretical risk-free assets expected return. CAPM draws from the portfolio theory developed by Harry Markowitz (1959). The formula of calculating expected return of an asset portfolio

Green Acres Seed Company Assignment Example | Topics and Well Written Essays - 500 words

Green Acres Seed Company - Assignment Example Being advanced in technology, Green Acres Seed Company has to provide awareness to the farmers so that their seeds can be known by many. Through marketing of Green Acres seed using the modern technology of marketing, the company retargets those who visit the website thus keeping the products top of their mind. The company uses test messaging to convince the farmers about the seed company explaining the different varieties of seeds available with their prices. Green Acres Company like other companies has market segmentation for instance the company adopted performance segment which shows the characteristics of the farmers who are concerned with how corn seeds yields in the farm. Potential performance segment consist of farmers who have favorable attitudes towards the company and they do rely on the information given by the company. Dual purpose segment are those farmers who grow both grain and silage and they use both varieties and the last segment is price segment which consists of t hose farmers who purchase low priced varieties for silage and grain corn. Green Acres do target the four segments in the market so that competition can be reduced. Green Acres Seed Company has different prices. For example, seed corn price ranges at $90 per unit from $75 per unit to $125 per unit. The prices keeps on changing from better performing varieties to poorer performing or discounted varieties.            One of the recommendations that I would like the company to take into considerations is to make sure that advertising of the company is done appropriately due to competition. For example the Pioneer company which made a sales of $80 million per year (Thomas, 1997). Other competitive companies are Novartis and Dekahlb which had more than 13 percent compared with Green Acres which had 11 percent. Due to the sales of Green Acres Company being low year after year, I recommended that the company spends more on adverting to make sure that the company expands its share of the market for silage corn seed. If Green Acres will advertise corn seed, then it will benefit from market share that will be high. Another recommendation that I would like to be considered is to make sure that more outlets are available in different regions especially in the developing countries.

Monetary Policy vs. Fiscal Policy Essay Example for Free

Monetary Policy vs. Fiscal Policy Essay People always struggled with an idea of prosperity and success, whether it was a personal goal or whether it was something major like wealth of a country. Nowadays, we are studying a science, which is really significant and valuable Economics. Economics is a tool for achieving those goals, knowledge that people can use and imply in real life, and at the present time probably undividable part of governments performances around the world. For us, students, there are two different matters we study Macroeconomics, the study of the performance of national economies and Microeconomics, which focuses on the behavior of individual households, firms, and markets. During the fall quarter of 2001, I was exposed to the basic ideas and uses of the Macroeconomics. Macroeconomics policies government actions to improve the performance of the economy are of particular concern to macroeconomists, as the quality of macroeconomic policymaking as a major determinant of a nations economic health. Monetary and Fiscal policies are two policies that we were concentrated on, and were the most significant part of the course for me. There is too much involved in these policies and they interact with each other consistently. I decided to write this paper, summarizing the basic functions of two policies, tried to explain what it is that makes them work, how effective these two policies can be, and how one relates to another. In looking at the effectiveness of Monetary and Fiscal policies, it must be understood how the two relate to each other within the government structure. The Federal Open Market Committee FOMC is the most important monetary policy-making body of the Federal Reserve System. It is responsible for the formulation of a policy designed to promote economic growth, full employment, stable prices, and a sustainable pattern of international trade and payments. The seven Board members constitute a majority of the 12-member Federal Open Market Committee, the group that makes the key decisions affecting the cost and availability of money and credit in the economy. The other five members of the FOMC are Reserve Bank presidents, one of who is  the president of the Federal Reserve Bank of New York. The Board sets reserve requirements and shares the responsibility with the Reserve Banks for discount rate policy. The FOMC is the policy arm of the Fed and the tasks of the Federal Reserve are to sup ervise banks, fixing maximum rates of interests. The U.S Treasury, though it aids in much of the monetary management, represents the fiscal sector, which is the U.S Congress. Fiscal policy covers, such areas as taxation and other revenue gathering and spending measures. Fiscal policies are those actions that are enacted by the Legislative Branch of the U.S government, the Congress. Their fiscal policies are enacted through the U.S Treasury. Therefore, the Treasury is the arm of fiscal policy and the Federal Reserve is the arm of monetary policy. For example, even if Congress has allocated some amount of money to take over failing banks and savings and loans, and it is not enough, than the Fed can pump capital into the system by buying bank stocks. So, this is example of how the Fed interacts and influences the ups and downs of the economy. In looking at the relationship between the Fed and The Treasury, essentially, the Fed was set up to provide the U.S Treasury with a more satisfactory fiscal agent. In acting as the fiscal agent for the U.S Treasury, or more specifically, as the primary banker for the federal government, the Fed acts as Financial advisor, depository and receiving agent, agent for issuing and retiring treasury securities, agent for other transactions involving purchases and sales of securities for Treasury account, agent for the government in purchasing and gold and foreign exchange, and lender to the Treasury. The Treasury influences monetary and credit conditions as well, through its revenue and expenditure policies, its debt management policies relative to the size and location of its money balance, and so on. As an instrument of monetary management, the Treasury keeps its money balance in cash in the vaults as Treasury deposits at the Federal Reserve, and Treasury deposits at commercial banks. Owing to the degree of Treasury operations, these policies have marked effect on monetary and credit conditions, especially over periods. Ordinarily, the Treasury does not use these powers for intentional and continuous monetary management; this is primarily the function of the Federal Reserve. However, it does try to use its powers in such a way as to avoid creating serious problems for the Federal Reserve, and on occasion, it uses them intentionally to supplement Federal Reserve policies. The following is an example of how this occurs. The Treasury can implement restrictive actions. For example, the Treasury increases it money balance $1 billion by taxing the public or selling securities to the public. When the Treasury cashes the checks, the public loses $1 billion of its deposits. If the Treasury holds these deposits at commercial banks, this is the extent of the effect; the reserve positions of the banks are unaffected. But if the Treasury uses the $1 billion to build up its cash in vault or its deposits at the Federal Reserve, member banks reserves will be reduced by $1 billion. Basically, if we find an increase in the Treasurys money balance, this tends to be restrictive unless the Treasury acquires the extra money by borrowing from the Federal Reserve. If it acquires the money balance by taxing the public or selling securities to it, the publics money supply is directly decreased. If it acquires money by selling securities to commercial banks, the publics money supply is not directly decrease, but the ability of the banks to create deposits for the public is reduced because they must use some their reserves to support the Treasury deposit. However, given the size of any increase in the Treasurys balance, the degree of restrictiveness depends on the form in which it is held. On the other hand, the Treasury can affect monetary policy, by easing restrictions as well. Sometimes the Treasury utilizes liberalizing actions in a positive way to ease credit to supplement Federal Reserve actions. More often, however, it uses them to avoid creating conditions that wo uld make the job of the Federal Reserve more difficult. Given, this information, we can see what the relationship is between the  Federal Reserve and the U.S Treasury. They often complement each other and balance each other out. However, the prime job of the Federal Reserve is to act as the federal government bank, as well as regulating monetary policy, credit regulations, and supervising function of member banks. The U.S Treasury is the element of the government, which collects money from the public, either through the sale of securities or through taxation. The U.S Treasury is that arm of the government, which provides the government with money it needs to operate, which of course is part of fiscal policy operations. The Fed is the bank that the Treasury uses for its banking needs, to be it in the most simplistic terms. *** We were all shocked by tragedy that happened on September 11, 2001. There was a tremendous impact on the entire world by that event. People were heavily affected emotionally same as financially. Many lives were taken by the coward act of those who responsible for such disaster. The US faced a number of consequences followed by many bumps on its way to the future. Unbelievable economic downturn made all sectors of the economy to suffer this impact and force them to make decisions, which they probably didnt thought of. Because Fiscal and Monetary Policy have a straight connection to the several actions taken by the government to stimulate weakened economy, I decided to cover what is going on right now within government structure and briefly explain what people should expect from policymakers, who are doing their best to respond to these obstacles, which we are facing right now, as quick as possible. Considering that todays U.S. economy is already in mild recession and many indicators show it might face the most severe economic downturn since 1970s of the last century, President Bush and his administration called for additional stimulus package for fiscal 2002. Policymakers in Washington are considering a number of actions that could stimulate the economy. Among them the options being considering are tax cuts that could spur consumption or investment, and additional federal spending that could directly increase economic activity. Republicans are the majorities in the House of  Representatives and Democrats, who control the Senate, have very different and opposite visions about ways to stimulate the U.S. economy. Republicans consider that economic growth is generated through investments by businesses, which encouraged by cuts in taxes and tax rates. Democrats support the proposal that stimulates consumer spending such as through tax rebates for low-income, extensions of unemployment insurance, and government spending to promote construction and other infrastructure. A several weeks ago, the House Ways and Means Committee have passed a $100 billion economic stimulus package main part of which 85% for permanent tax cuts, mostly for corporate tax cuts. The major components of this plan are: Elimination of the corporate alternative minimum taxes and refunds AMT credits. This is a most controversial point of the House Republicans proposal. The minimum tax was designed to make profitable companies to pay a basic amount even if they owe no corporate income tax because of some deductions. Democrats support the fairness of this tax cut but disagree with its retroactive method because although these refunds would effectively reduce the tax rate on corporate income but those compensations for the previous investment, not new investment. Permit 30% immediate expensing write-off for purchase of capital assets over the next three years. Reduce the maximum tax rate on long-term capital gain from 20% to 18%. Deductions of net losses from taxes paid up to five years earlier. Republicans argue that all these corporate tax cuts are necessary to encourage businesses to invest more into new capital because businesses would have more income or retained earnings. And as a result it would spur the economy. Democrats disagree. They tell that businesses would not  necessary to invest; some of any tax cuts will be saved or businesses can simply to pay down their debts or to spend them for dividends to their stockholders and maybe only small part would go into new investment. Permanent cut in the former 28% tax cut rate to 25% would be accelerated to 2002. Democrats argue that this tax cut would be more effective if it will be temporary rather than permanent tax cut because this acceleration significantly shorten government revenue in later years and in the long run the government cant afford these rates cuts. Moreover, most of the tax relief would benefit only the top one-quarter of all income tax filers, who are likely to save more and spend less from tax cuts than those who have lower incomes and tend to spend whatever extra income they have. That is why Democrats support the proposal to send additional tax rebates for low-income workers, because the more rebate is spend the more effective it is as a stimulus. Democrats want to freeze marginal tax reduction in previous 39.6 bracket to 38.6% rather to decline it. It would save roughly $100 billion between 2002 and 2011. Democrats have proposed a smaller package with far fewer and temporary tax cuts and significantly more new spending 75% of the stimulus plan. They support the ways that spur consumer spending that has kept the economy afloat such as through tax rebates for lower income workers, expansions of unemployment insurance and government spending for construction and other infrastructure. For instance, temporary changes in the unemployment insurance program or any additional benefits provided would likely be spent and go directly to output. Public capital investments involve direct government purchases of goods and services and therefore directly add demand into economy.

Disneyland Strategic Marketing Analysis

Disneyland Strategic Marketing Analysis This report present the comprehensive back ground of the company and also I tried my level best to cover all the relevant aspects in accordance to the assignment that I have given. Moreover four major areas are considered in this report which is motivation, problem statements, approaches, and results/conclusion. In the interest of the reader, I believe that the reader will understand the background to organizational strategic marketing, issues relating to strategic marketing in an organization. And also reader will be able to understand the processes involved in making the strategic marketing plan. Most importantly it will make reader understand that how to plan and make a link between strategic marketing and corporate strategy of an organization. The report is based on following pattern. First of all it will discuss clear view and comprehensive concept of strategy marketing and then models of strategic marketing. Moreover this report is related to these models of the Walt Disneyland resort. And also assesses the value of using strategic marketing tactics in an organization. Conclusion of this report would be based upon the theories of marketing management, while keeping the main concept of the subject in order to understand and get on well. I have tried my level best to state the results in general, potential, or specific manner to a particular case, therefore I have managed to achieve ultimate understanding of the particular theory (strategic marketing) and I am quite confident that I have achieved my final objective to understand and impalement similar theory in future for further understanding and more benefit. Introduction: A creator and moderniser and the owner of one of the most productive thoughts the world has ever known, Walt Disney, beside with members of his staff, expected more than 950 decencies and documents from every nation in the world, counting 48 Academy Awards and seven Emmis in his lifetime. Walt Disneys individual honours comprised nominal degrees from Harvard, Yale, the University of Southern California, and UCLA; the Executive Medal of Freedom; Frances Legion of Honour and Officer dAcademie streamers; Thailands Order of the Crown; Brazils Order of the Southern Cross; Mexicos Order of the Aztec Eagle; and the Showman of the World Award from the National Association of Theatre Owners Mickey Mouse was shaped in 1928, and his aptitudes were first used in a silent cartoon permitted Plane Crazy. Before the cartoon could be free, however, sound eruption upon the motion picture screen. Thus Mickey made his screen entrance in Steamboat Willie, the worlds first fully coordinated sound cartoon, which premiered at the Colony Theatre in New York on November 18,1928 Walts drive to faultless the art of cartoon was tireless. Technicolor was presented to cartoon during the manufacture of his Silly Symphonies. In 1932, the film Flowers and Trees won Walt the first of his 32 individual Academy Awards. In 1937, he free The Old Mill, the first short subject to utilize the multilane camera method Thus, Disney absorbed the buying of 43 square miles of virgin land twice the size of Manhattan Island in the middle of the state of Florida. Here he master-planned entire Disney world of entertaining to include a new enjoyment theme park, a motel-hotel resort vacation centre, and his Untried Sample Community of Tomorrow. After more than seven years of master planning and training, including 52 months of actual building, Walt Disney World opened to the public as arranged on October 1, 1971. Epcot Centre opened on October 1, 1982 1* http://www.fragrancex.com/products/_bid_Disney-am-cid_perfume-am-lid_D__brand_history.html TASK 1: L.O- 1.1: The role of strategic marketing could be defined as in todays complex business environment is the ability of a business to attain cost-effective sales is impacted by dozens of conservational factors, many of which are consistent. It makes logic to try to bring some order to this turmoil by understanding the marketable environment and carrying some strategic logic to the process of marketing products and services. A strategic marketing is valuable to every business. So thats why its role is very important for organization while keeping following attribute in order to achieve long term objectives. Classify sources of economic advantage Achievement guarantee to a strategy Get incomes needed to finance in and shape the business Notify investors in the business Established objects and plans Degree of performance L.O- 1.2 Well the process involved in making the strategic marketing plan is to focus on sales means focus on individual customers rather than market segments or market classes. However market segmentation is very important to analyse the customer needs and demands but after analysing market segments, customer Interests Company has to create strategic marketing plan. Strategic marketing process involves, Market ResearchMarketing strategies Product research and development Production Communication Sales Refereeing to the case study Disneyland mainly focuses on following marketing strategies. Sell extra to current customers Growth of marketplace Constant promotion Always expand and add to your contributions Chasing business Sell extra to current customers strategy means when customers enter into the attraction there are always marketing announcement whether you are on trains, boats, trams and etc. these recording informs customers that how they can stay longer, upgrade their ticket to make most out of it while paying less. While in the parks customers can always get to know what coming up in regards to the vacations so that they can visit next time and get more benefits. Growth of marketplace strategy means development of more Disney lands in other countrys for those who cannot travel to USA. It has increased their marketplace and expending their brand worldwide by building these country specific theme parks. Constant promotion strategy is that they do not stop and start and then stop again their marketing strategies, they have their fixed budget provided every year to marketing department in order to keep their marketing promotion going on. Always expand and add to your contributions strategy is they always add up new attraction to their exciting places. They always updated their old dated rides so that if customers visit next time they can experience different this time which makes them to visit next time. Thats again focus on customer retention strategy that how to keep regular customers coming. Chasseing business strategy means they always take in to the account the slow time of the year and the fast time of the year. They do not stop promoting business in slow time of the year just because its slow, but they always try and improve their business and attraction in order to make their slow time of the business busier. Thats why people like to visit any time of the year. L.O- 1.3 Well to evaluate the link between strategic marketing and corporate strategies I would like to explain the difference between these two and after you will find the links between these strategies of Walt Disney Company. Strategic Marketing: It is directly any strategically concerned with the long term activities and direction and scope performed by an organization to gain competitive advantage. While meeting stakeholders expectations the organization applies its resources within a changing environment to satisfy customer needs and demands. Corporate strategy: This could be defined as method to the future that involves inspection of the current and expected factors related with customers and competitors and the firm it, visualization a new or real role for the firm in a original way and supporting policies, performs, and resources to understand that dream. Link between strategic marketing and corporate strategy of WALT Well the corporate strategy and marketing strategies are directly related to each other because Disneys indoor marketing strategies are considered as their corporate strategies. Corporate strategies help them to analyse where and when to open their other branch. Corporate strategies gives them direction with objective of achieving long term goals recently their approaches have focused on the need for companies to adjust to and expect changes in the business situation. Their corporate strategy involves organization the purpose and scope of the organizations activities and the nature of their business. Through SWOT analysis they link their corporate strategies to the marketing strategies and then analyze them and then execute them accordingly. TASK -2: L.O- 2.1 The Strategic Marketing Planning Process MISSION OBJECTIVE MARKET AUDIT SWOT ANALYSIS STRATEGY FORMULATION IMPLEMENTATION CONTROL BUDGET Figure 1.2 http://www.netmba.com/strategy/process/ Figure 1.3 by Macdonald (1995) The model above explain the process involve in strategic planning of an organization, now on the basis of the model above I will assess the value. According to the (SUSAN L. LAURE) this is goal based process which allows organization to focus on its mission and vision to achieve goals. This model does help organization to move forward and it is great practice to build a team because it offers the opportunities to let everyone in the company know that their thoughts and opinions are being considered. It lets everyone know that they belong to the organization. More over one can achieve more valuable results from a decisive approach is contract on how to make the most of the organizations capital and the in deepness perceptive of the factor that involve those resources should conditions and situation change. This model helps the organization to help to see the size of the organization in term of human resources which of course influence the main plan. It also helps organization to physical goals that they are seeking to reach. More over it provides a plan structure which makes sure constancy across distribution and each separation covers all the key aspect of the development process. It also makes directors to understand the situation clearly because it provides a large number of data. Also improve marketing skills within the company. It also increases the value to companys data base and marketing investment. The implementation of marketing planning model gives an introduction to organization to implement the strategic planning process within an organization. The management is also dependent on the high quality process consultancy and training as well as sport tools. Experience has shown that the proper planning of marketing model makes an organization to achieve its objective. L.O- 2.2 Link between strategic positioning of Disneyland Resort and marketing tactics mentioned above in the strategic marketing plan. Strategic Positioning strategic marketing plan Well there is very close link between strategic positioning and strategic marketing of Disneyland because both focus on continues growth of an organization. As far as strategic positioning is concern they conduct research to determine what the needs in order to promote are and position company where they want to. To make strategic marketing plans for organization they consider much aspect on which they can produce exactly according to needs and demands of the customers. As discussed above that marketing provides them clear room to understand the long term objective and standing of an organization. Thats how they keep on changing their strategies no matter what time of the year are they in, or no matter customers want this or not. Disney land strategic positioning provides different following questions to them, What are their strength, weaknesses, opportunities and threats? How customer takes our product? Who are the target customers? What is the image? Competitive edge? Communication to the right people? Are we able to target our product to other market? These are the question they see while undergoing the positioning for them self, if we commonly see the marketing aspect in those questions we can clearly see the link between these two terms because strategic marketing planning provides them the same kind of information in order to make their marketing plan well working. Marketing plane gives them the signs to achieve the ultimate goals while positioning based on marketing plane can point out where they exactly stands. So marketing is the key element for them to make their position where they could differentiate their product from others, because they believe to be providing the best quality products to their customers as no one does in that capability. Hence the link between these two is very common and regular infect both are dependent on each other in order to get ultimate goals. Beyond HR: the new science of human capital by john W. Boudreau, peter M. Ramstad L.O- 2.3 Related Links: Relationship Marketing | CRM | Ladder of Customer Loyalty | Benefits of Relationship Marketing | Fishbone Analysis Well as discussed above that Disney is more concern that how to retain their oncoming customers that why their current marketing strategies are based on relationship marketing which can provides them help to achieve long term objective which is to open new Disneys in other countries. Relationship marketing could provide them ultimate objective because retaining consumers for long term offers many benefits. This is also aim for the company to obtain life time custom. Some of the merits of relationship marketing include: Loyal customers will recommend your business to others, thus expanding your business for you. Faithful customers are keen to try some of their new products, because they trust them. Trust worthy consumers will advocate their business to others, thus expanding their business for customers. Customers will be keen to pay more for their services/products if there is adjustment in pricing because they are loyal to company and trust their services/products. Loyal customers will tell them about problems with their goods/services enable to get better your products/services. The final benefit will be boost sales, market share and authority. http://www.learnmarketing.net/benefitsofrelationshipsmarketing.htm Hence keeping all points mentioned above are the clear picture that how relationship marketing could help them to contact with their current customers in order to increase their new customers. Because its always about words of mouth old customer experience and will let their known people know about the experience they had which is the key point to increase the limit. If they found their product and service best they will for sure let others know and then others will buy their products. As mentioned that they increase their marketing campaign by giving their customers the best product and services. They constantly changed their marketing planning in which they have given different kind of gift vouchers to their customers so that they can come next time and avail that which actually make they to come back and use those vouchers. Conclusion: In the end we can conclude this report by mentioning that Disney land has broad and wide network and has the best team force in order to make decision and implement them as a betterment of an organization. Moreover corporate strategies and marketing strategies play vital role for an organization to obtain long term objective, Disneys corporate and marketing strategies are well managed to get their goals completed in given time. As we have discussed lot about their marketing strategies and corporate strategies I think their