Media Buying Assignment Example | Topics and Well Written Essays - 750 words

Media Buying - Assignment Example 2. The outside back cover is outside back page of any magazine which is seen by everyone. It is also considered the best exposure just next to the cover page. The rate for outside back cover (1 * rate) in Canadian Geographic is $ 22,470. 4. BBM provides video call facility, receive and send messages with unlimited length, real time confirmation facilities when messages are being delivered, written and read. It can also send files, documents, music, and videos up to 16 MB. 5. Three time categories for television advertising are: Morning drive time which is from 6 A.M. to 10 A.M., Midday which is from 10 A.M. to 3 P.M. and afternoon and evening time which is from 3 P.M. to midnight. 6. The full form of GRP is Gross Rating Point. It measures total rating points during a advertising campaign. A rating point can be defined as one percent of the targeted and potential audience. Calculation of GRP is: Actual reach * Frequency = GRP. 7. Day part is a method through which division of time for radio or television advertisement can be done in a fair and standardized way. Outline of a possible day part classification is as follows: Morning drives (6-10 A.M.), Daytime (10 A.M. to 3 P.M.), Afternoon drive (3 P.M. to 7 P.M.), Night time (7 P.M. to 12 A.M.) and Overnight time (12 A.M. to 6 A.M.). 8. Three basic steps which are involved in buying direct mail are choosing the right list; make the right offer and distribution. At first target list should be identified and then define the order after selecting the proper format and at last but not the least track the result of the buying procedure through the direct mail. Ad size will be 4 columns wide and 6 column inches deep. Ads will be black and white and frequency 2 ads per week [Tuesday and Friday]. Continuity will be 6 weeks. After considering all these criteria the cost will be: $ 6.267 * 2 * 8 = $ 100.27 (Times