Nike s Effect On Advertising - 1238 Words

Nike is a famously known company that runs on providing society with the best sportswear, shoes, and everyday clothes. Nike growth over the years has a direct correlation to their advertisement success, they are able to capture the buyer attention and make them pay for their product. A particular campaign that Nike release over the summer of 2014 the â€Å"Risk Everything† campaign generated more than 6 billion campaign impressions in 35 countries covering television, cinema, digital/mobile, gaming, print and outdoor (Forbes). The main advertisements that Nike used in the campaign were the commercials â€Å"Winner Stays† and â€Å"The Last Game†, which displayed their apparel, gear, and endorsed players. Nike campaign â€Å"Risk Everything† was able to†¦show more content†¦The boy responds, â€Å"Well I’ve got boots that aren’t even out yet†, Ronaldo just points to his Nike boots which are newer and then he waves off the boy a nd turns around, running back to the football match, Nike shows a clever way to advertise their soccer cleats. Halfway through the commercial Nike decides to be more comical and humorous. They begin by showing a scene where two boys run at the ball and say, â€Å"David Luiz† and both of them turn into that player. But one of them states that the other that he doesn’t look like him, and two other characters start laughing. Right after that scene a kid tries to say the famous soccer player name Iniesta but says â€Å"Iniesto† and changes into a mailman making the audience in the soccer stadium laugh and also the viewer. Next comes up the scene where a player gets fouled and get his free kick taken away by one of the most recognized soccer player Zlatan Ibrahimović which says â€Å"Zlatan, thinks that Zlatan should take it†, this is another element of comedy as it refers to the player attitude on the pitch. Again, Nike uses logos and humor when the goalkeeper decides to turn into the Hulk and a teammate says, â€Å"You can’t be the Hulk†. As the game goes on to its final minutes a shot is deflected and the commercial shows images of people around the world tuning. Nike then inputs other sports into the commercial by using Kobe Bryant a basketball legend and a UFC fighters Jones and Silva. Into the last seconds of the commercial, aShow MoreRelatedWhat Does The Nike Operates?1193 Words   |  5 PagesKantianism is very interesting as it relates to how Nike operates. â€Å"For example, one of Kant s best-known principles of obligation is â€Å"Never treat another person merely as a means to your own goals,† even if doing so creates a net balance of positive value† (Arnold, Beauchamp Bowie, 2013, p. 7). This definition is the complete opposite to what Nike has done in the past. It seems that the only way for companies to make money hand over fist, people have to suffer of get taken advantage of. A lotRead MoreNike Inc. : The World s Leading Athletic Footwear, Apparel And Equipment Company894 Words   |  4 Pages Nike Inc. is the world’s leading athletic footwear, apparel and equipment company. Nike’s mission statement, â€Å"bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete† (Nike, 2016). 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